Release music with a plan, not a panic.

Everything a band needs – knowledge and tools in one place.

Waveroom helps artists and bands understand what it takes today – and do it. Learn the basics in the knowledge bank, plan releases week by week, pitch the right people and watch the results grow, from your first rehearsal to your own team.

Get started for free Read the knowledge bank

Free and non-profit. For solo artists and bands worldwide, in English and Swedish.

Single

Nattbuss

Ljusår, indiepop

Out in 24 daysCampaign progress 14 / 36

Create a pre-save link and a smart link that gathers every service
Pitch the song in Spotify for Artists (at least 7 days before, ideally now)
Send personal pitches to press and blogs (under 150 words)

Pitches that got results

Editor, music magazineListened

Student radioOpened press kit

Independent playlistFollow up tomorrow

Example. The artist and song are made up.

From the first rehearsal to your own team

A band is also a small business – with roles, money, rights and relationships. Waveroom meets you where you are and grows with you.

Just starting Lay the foundation Who does what, a band fund, your rights registered and the first release with a plan. Lessons for your level › On the way Build your audience A steady release pace, pitches that get replies, more shows and a fan list that's your own. Lessons for your level › Established Build your team The right time for a manager, booker or label – and passing the knowledge on to new bands. Lessons for your level ›

Knowledge bank

Short lessons on what nobody tells you when you start a band. Free, no account needed, and free to share and use in study groups.

All lessons
Just starting, 5 min The band as a team – roles, decisions and a band agreement Most bands don't split up over the music but over things nobody agreed on. Decide who does what, how you make decisions and what happens if someone leaves. Just starting, 5 min Money – a band fund, a bank account and fees Shared money needs its own home, separate from members' personal finances. The form depends on your country – the principle is the same everywhere. Just starting, 6 min Rights – songwriting royalties, performer royalties, ISRC and splits Your music earns money every time it's played – all over the world – but only if it's registered. Do it before the release, not after. Just starting, 4 min Rehearse, record and release at a steady pace Consistency beats perfection. A plan for rehearsals, recording and releases means the music actually gets out. On the way, 5 min Live – from your first show to touring Shows bring income, new listeners and material for social media. Here's how to get more and better ones. On the way, 6 min The team – manager, booker and label When do you need help, what do the different roles do and what do they cost? And what red flags should you watch for?

A campaign in 36 steps, from master to review

Dates are worked out from your release date. You tick steps off as you go, and Waveroom ticks several off by itself.

  1. 8 weeks before

    Pre-production

    • Finish the master and check ISRC codes and metadata
    • Create the cover and upload press photos to the artist profile

    + 4 more steps

  2. 6 weeks before

    Distribution

    • Upload the release to your distributor and set the release date
    • Create a pre-save link and a smart link that gathers every service

    + 4 more steps

  3. 4 weeks before

    Outreach

    • Find 20–30 independent playlists via "Discovered On" for 5–10 similar artists
    • Send personal pitches to press and blogs (under 150 words)

    + 4 more steps

  4. The week before

    Release week

    • Push the pre-save link on social media and in your bio
    • Upload a Spotify Canvas and update your artist pick before release

    + 4 more steps

  5. Release day

    Release day

    • Post the release announcement with a link to every platform
    • Send a newsletter with the listening link on release day

    + 3 more steps

  6. The weeks after

    After release

    • Thank and share everyone who wrote about, played or added the song
    • Release a music video or lyric video for a second wave

    + 5 more steps

How it works

  1. Start where you are

    Tell us where you are today and where you want to be in two years. The plan starts at the right level and grows with you – and you share out who does what.

  2. Learn what it takes

    The knowledge bank explains roles, money, rights, live and team. Every lesson ends with a task that takes you to the right place in Waveroom.

  3. Plan and pitch the release

    Set a release date and get a 36-step campaign, a press kit and pitches that fit each recipient – from a contact library with outlets in Sweden, the Nordics, Europe and the USA.

  4. See the results and the journey

    See who listened, which placements you got and how your audience grows – from the first release onwards. The learnings carry over to the next release.

Everything a band needs, in one place

Learn

  • Knowledge bank

    Lessons on running a band today, for new and established bands.

  • Marketing guides

    Short-form video, Spotify, fanbase, ads and collaborations – with sources.

  • Tips from the experts

    New articles and videos every morning from analysts, advisers and the platforms themselves.

Plan

  • A week-by-week campaign plan

    Steps that tick themselves off when Waveroom sees they're done.

  • An artist plan for everything between releases

    Website, social media, press photos, songwriting, your next recording, rights and finances.

  • Reminders where you are

    Email, Discord, Slack, Telegram, SMS or WhatsApp.

Pitch

  • The right pitch for the right recipient

    A news angle for newspapers, a premiere for blogs and track facts for radio.

  • In your voice and the right language

    First person singular for solo artists, plural for bands. English or Swedish depending on the recipient.

  • Contact library by genre

    Media, radio, blogs, festivals and sync in Sweden, the Nordics, Europe and the USA – every contact route taken from the source.

  • Spotify and Apple Music pitch

    Ready-made texts to paste into Spotify for Artists and your distributor.

Grow

  • Goal and journey

    Starting point, two-year goal and the route there – with the numbers that show how far you've come.

  • Who does what

    Areas of responsibility in the band, invited members and one login for every artist you work with.

  • Artist page and fan list

    A page for your link in bio and your own fan list, with double opt-in.

Follow up

  • See who listened

    Trackable links to the song and press kit show who actually clicked – even in DMs.

  • Follow-ups that write themselves

    Drafts are ready every morning. Read, edit and send with one click.

  • Delivery and bounces

    With Resend you can see whether an email arrived, and bouncing addresses are blocked.

Built on what actually works

The campaign plan and pitch templates follow Spotify's own guidelines, data from submission platforms and surveys of journalists. Every morning brings new tips from Musformation, Damian Keyes, Ari's Take and others.

  • Independent playlists account for 80–92% of discovery for artists under one million monthly listeners.

    Source: PlaylistSupply, 2026

  • 86% of journalists immediately delete pitches that don't fit what they cover. That's why every recipient gets their own kind of pitch.

    Source: Muck Rack, State of Journalism 2025

  • Pitch at least 7 days before release and the song lands in your followers' Release Radar.

    Source: Spotify for Artists

  • Waveroom never sells playlist placements and warns you about playlists that do. Paid streams break Spotify's terms.

    Source: Spotify for Artists

FAQ

What does it cost?

Nothing. Waveroom is free to use and run on a non-profit basis. If you like, you can support development with a voluntary donation via the Donate button.

Do I need a label or a PR agency?

No. Waveroom is built for people who release on their own or with a small team.

Are the emails sent from me?

Pitches are sent with your artist name as the sender, and replies go straight to your email.

Does the AI write everything for me?

With AI switched on, a draft is written from your profile and the recipient. You always read it through and edit before anything is sent. Without AI, templates following the same advice are used.

Does it work for solo artists?

Yes. Choose solo artist and pitches are written in the first person singular.

Does Waveroom work outside Sweden?

Yes. The lessons apply to bands in every country, the contact library has outlets in Sweden, the Nordics, Europe and the USA, and all of Waveroom is available in English and Swedish. Each contact gets pitches in their own language.

What is the knowledge bank?

Short, free lessons on running a band today – roles, money, rights, releases, live, team and making it last. No account needed, and they're free to share and use in study groups.

Can several people in the band work together?

Yes. Invite band members, a manager or a booker, share out who does what and use one login for every artist you work with.

Where do the contacts come from?

You add your own and can choose from a library of outlets, radio, blogs and festivals, where every contact route is taken from the recipient's own website.

Free and non-profit

Waveroom is free to use and developed on a non-profit basis. No subscriptions, no ads and no paid playlist placements – just tools that help artists and bands release music for real.

If you'd like to help make Waveroom even better, you can make a voluntary donation. Every krona goes to running and developing it.

Donate to Waveroom

Payment is handled securely by PayPal.
A voluntary gift with nothing in return. Not tax-deductible.

Your next step deserves a plan.

Create a free account, tell us where you are and where you want to go – and get a plan, the right knowledge and the tools to carry it out.

Get started